Category: Insights & Analytics
Insights & Analytics Forum Recorded Webinar: Consumer Centricity for Growth: Now and Next
Published March 6, 2025 by Marina Anderson in
Join Kirti Singh as he shares valuable insights on P&G’s strategies for driving market growth with the consumer at the core, and the transformational changes in the organization to help make it happen.
He’ll discuss the evolution of the industry, its future direction, and the critical role of integration between Insights and Analytics to better understand and serve consumers.
Meet Kirti Singh
Kirti Singh leads P&G’s global Consumer Market Knowledge (CMK) organization, Analytics and Insights and Global Media group in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights— and transform them into actionable outputs that drive growth of P&G’s global product portfolio.
Under Kirti’s leadership, CMK has become an invaluable partner in shaping the direction of the Company’s ten product categories to grow brands, guide strategies and portfolio choices, and design in-market executions.
Since joining P&G in 1993 as a CMK manager in India, Kirti has held numerous leadership positions across P&G businesses, including Beauty Care, Feminine Care, Health Care and Grooming.
He has worked across many geographies including India, China, Singapore and the U.S.
Outside of P&G, Kirti lends his expertise to academia and the public sector to foster development in the areas of consumer insights and research.
Insights & Analytics Forum Recorded Webinar: Building Mutually Beneficial Connections in I&A for Long-Term Success
Published January 30, 2025 by Elsie Gallegos in
Join Kendra Speed, Global Director of Consumer Market Research at LinkedIn, as she discusses how to build relationships for career and business growth in the Insights & Analytics industry. She will share perspective not only on how to leverage LinkedIn beyond the tactics of connections, but also on how to grow your credibility in the space.
Special Opportunity: Main Presentation 11:00 to 11:45 ET – Stay afterwards from 11:45 to 12:30 ET for discussion, networking, and to upgrade your personal connections!
About Kendra: Marketing and strategy leader Kendra Speed excels in steering executive teams toward disruptive innovation. Kendra’s collaborations with BET and P&G resulted in groundbreaking insights that fueled the Black Men Love campaign. She played a pivotal role in the foundational understanding that undergirds the national CROWN Act. She has ignited over $2 billion in product and marketing pipelines for brands like Dropbox, Toyota, Olay, and JM Smucker. Currently global director of consumer insights at LinkedIn, she oversees a global team focused on consumer understanding for LinkedIn Flagship and Premium, Brand, Equity, Trust and Belonging.
Insights & Analytics Forum Recorded Webinar: Successful Transitions in an Era of Transformation
Published October 23, 2024 by Elsie Gallegos in
- Kim Dedeker —Kim has a passion for the market research industry and its reinvention as demonstrated over the last 40 years on both supplier and client side of market research. She has maintained a forward-focused commitment to delivering business and an unwavering dedication to mentoring top talent.
- Dawn Haviland — Dawn has a successful 25-year career in transforming data and analytics across varied industries of CPG, entertainment and financial businesses. She is an inspirational and innovative leader bringing efficiency, effectiveness and productivity to her organizations.
- Autumn McDonald — Autumn has a multi-faceted career as a Market Research executive and maven, Minority business owner, Sociocultural Anthropologist, Adjunct Faculty, and Board Member. Her recently published Forbes article discusses blending market research and anthropology to bring greater human-centricity insights and depth of understanding.
- Jessica Hall (Moderator) —Jessica has more than 30 years’ experience in the brand development, markets, consumer insights and analytics. Known as a transparent communicator and authentic leader, she uses the mantra “do different things or do things differently” to guide her approach to strategic planning, leadership, and client service.