Creating an “Always On” Culture of Transformation”

Over the past decade or so, companies have been focused on transformation initiatives – Digital Transformation, Operational Transformation, Cultural Transformation etc. The underlying need though, is not to limited to transformation initiatives (which are often great catalysts to change) but to create a culture and norms that embrace transformation as an endemic state. Today’s discussion is about sharing one person’s learning (often the hard way) on creating cultures that embrace constant change and leverage Transformation as a daily muscle to drive competitive advantage.

About Billy Lagor:

Billy is currently SVP, Brand Management, Wine and Spirits at Constellation Brands leading many of the world’s finest brands in the category such as Meiomi, Kim Crawford, Robert Mondavi Private Selection, Woodbridge, and Svedka. Prior to that he served 18 months as Chief Growth Officer at Juice Plus where he remains a member of the Board of Directors. Before that, he spent over 15 years at Hasbro, one of the world’s largest brand play companies where he began in brand management on brands such as GI Joe and Marvel and later headed up commercial marketing for both APAC and the US before being appointed the Regional President/GM for APAC and starting the global E-commerce function for the company. Billy started his career in health care at P&G where he worked in New Business Development, Oral Care, and Pharmaceuticals. He graduated with a BA in History from Yale University and an MBA from Harvard Business School. He currently lives in San Francisco with his partner, Noah and their pup, Wally.

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