BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//P&G Alumni Network - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:P&G Alumni Network
X-ORIGINAL-URL:https://pgalums.com
X-WR-CALDESC:Events for P&G Alumni Network
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T180000
DTEND;TZID=America/New_York:20261117T200000
DTSTAMP:20261019T231209Z
CREATED:20261014T233558Z
LAST-MODIFIED:20261019T231209Z
UID:53338-1794938400-1794945600@pgalums.com
SUMMARY:NY Chapter: Brand Repositioning that ignites business growth with Pete Carter
DESCRIPTION:PETE CARTER on “BRAND REPOSITIONING THAT IGNITES BUSINESS GROWTH” \nJoin us for a talk by one of P&G’s leading marketers\, Pete Carter\, who led P&G’s Brand Building Integrated Communications (BBIC) group and whom P&G named a Harley Procter Marketer\, recognizing his exceptional marketing leadership and contributions to brand building at P&G. \nPete will begin with a quick primer on brand positioning\, discuss the elements of a strong positioning statement\, and show examples of changes in positioning and how they impacted the business. Then he will share several case studies from his work at P&G on brands such as Swiffer\, Pantene and Olay\, and his more recent work since retiring from P&G with brands such as Dudewipes and Earth Breeze. \n\n\n\n\nWhen: Tuesday\, November 17th\, 2026 06:00- 8:00 PM \nWhere: Industrious (135 W. 50th St. @ 7th Avenue) \nCost: General Admission: $20 per person until November 15th \nTicket prices include beer\, wine\, soda\, etc. and light hors d’oeuvre \nTo purchase tickets: https://www.tickettailor.com/events/pgnycalumni/2472536 \nAbout Pete: \nPete had a 40-year career at P&G\, ultimately leading the company’s Brand Building Integrated Communications (BBIC) group (formerly Advertising Design & Development (ADD)). During his career\, Pete: \n·      Turned around several billion-dollar businesses through brand re-positioning\, big ideas\, new advertising campaigns\, and integrated communications. \n·      Worked with creative agencies of all types to develop business-building creative content. \n·      Led P&G’s Reinvention of Agency Relationships and several pitches and interviewed over 300 creative agencies in the USA and around the world. \n·      Lived and worked on 3 continents (NA\, Europe\, Asia). \n·      Was one of ~20 P&G marketers to be named a Harley Procter Marketer\, a distinction recognizing exceptional marketing leadership and contributions to brand building at P&G. \nHe is an expert at global brand strategy\, communication evaluation\, developing integrated advertising campaigns\, agency pitches and relationships\, integrated communication processes\, global equity and brand positioning management\, agency evaluation\, and leading expert marketing organizations.
URL:https://pgalums.com/event/ny-chapter-brand-repositionng-that-ignites-business-growth-with-pete-carter/
LOCATION:Industrious\, 135 W. 50th St. @ 7th Avenue\, New York\, NY\, 10020\, United States
CATEGORIES:Global,Homepage,New York
ATTACH;FMTTYPE=image/jpeg:https://pgalums.com/wp-content/uploads/2026/10/Untitled.jpg
ORGANIZER;CN="New York Chapter":MAILTO:nypgalums@gmail.com
END:VEVENT
END:VCALENDAR