Category: Insights & Analytics
Recorded Webinar Mentorship Program Kickoff
Published October 27, 2026 by Elsie Gallegos in
“Mentorship is one of the purest forms of care – when no one is paid to care”.
This thought from James Michael Lafferty stayed with us after our P&G Alumni Mentorship Program kickoff conversation.
That’s part of what makes mentorship so meaningful: someone choosing to invest their time, share their experience, and help another person grow, with the reward being the satisfaction of seeing someone else succeed.
James shared honest, real-life examples from both sides of mentorship – as a mentor and as a mentee – and what makes these relationships truly valuable.
One thing that stood out was the importance of honesty. Mentors need to be willing to give honest feedback, and mentees need to be open to receiving it, even when it’s uncomfortable and challenges their perspective in a big way.
James also shared a good reminder to embrace life as a whole, including the parts we would not necessarily choose. Life doesn’t come with only the ingredients we like. He compared it to minestrone: you get ingredients you love and others you don’t. You can’t pick only your favorites or obsess over the ones you like least – you have to eat the soup.
A big thank you to everyone who joined us live, and to the dozens more who requested the recording afterwards. It’s encouraging to see this conversation reaching beyond the room.
Thank you, James Michael Lafferty, for sharing your experience so openly, it was an honor to interview you, and to everyone helping bring the P&G Alumni Mentorship Program to life.
For those who like catching the last train: mentee applications are still open for a little while longer. Grab one of the last spots and apply now!
P&G Alumni Mentorship Team
Recorded Webinar Insights & Analytics Forum: The Hype and Potential of Synthetic Data
Published October 19, 2026 by Elsie Gallegos in
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Nancy Brigham, Ph.D., VP & Head of Research Science, Dynata
- Bio: As an expert in research method and strategy, and application of those to business solutions, Dr. Brigham has worked across both the client (P&G) and supplier (Ipsos, Dynata) sides of marketing research. Currently, Nancy furthers Dynata’s leadership position in the first-party data space through research-on-research, sampling methodology/best practices, client engagement, and industry thought leadership. She is a frequent speaker and serves on industry boards.
Eli Moore, Burke Vice President of Data Strategy
- Bio: Eli Moore is the Vice President of Data Strategy at Burke, a data, analytics, and insights leader with extensive CPG experience, and former Head of Global Consumer Analytics at The Coca-Cola Company. With deep expertise spanning AI, consumer insights, marketing strategy, and digital transformation, he will share learnings and business applications of different synthetic data approaches based on Burke’s recent study comparing various approaches.
Kristi Zuhlke, CEO, SevenArrows
- Bio: Kristi Zuhlke is a P&G CMK alumn currently working at the cross section of Insights and Technology. After growing and exiting her technology company, KnowledgeHound, for 10 years, she now consults on generative AI applications in Insights with a focused deep dive into simulating audiences, often referred to as synthetic data. She has a report releasing in late August 2026 that delves into the technology’s ins and outs and the current market landscape.
Chad Reynolds, CEO, Vurvey Labs
- Bio: Chad Reynolds is an American entrepreneur best known as the Founder & CEO of Vurvey Labs. Reynolds is considered one of the leading figures in Human AI models, consumer insights, and co-creation.
P&G Alumni Tackle the Hype & Potential of Synthetic Data
Published July 18, 2026 by pgalums in
The P&G Alumni Insights & Analytics Forum is planning a Fall webinar panel (date TBD) focused on Synthetic Data, and we’d appreciate your referrals/help in two areas.
First, we’re looking for diverse panel candidates – Academics, Clients, Suppliers and Vendors – who bring hands-on experience evaluating, testing, or using synthetic data.
Candidates must:
- Be able to share strengths and limitations of synthetic data (i.e. not total evangelists nor outright detractors)
- Share best/worst use cases
- Share results from real-world experimentation and evaluation
- P&G alumni are preferred but not required
Second, we’re building a curated resource library on Synthetic to share with alumni – articles, research papers, validation studies, case studies, posts, examples of successful (or unsuccessful) applications. We’ll provide a big-picture summary of key learnings in the session, and make them available to the alumni community.
If you have panelist recommendations or articles/resources to share, please send to Jeff Goldstein at pgalumni.insights@gmail.com
Thank you for helping us create a practical, evidence-based discussion on one of the most important emerging topics in insights and analytics!
Insights for Growth: 3 Case Studies to Inspire Your Next Move
Published February 12, 2026 by Elsie Gallegos in
This on-demand webinar features three compelling case studies from P&G alumni who used insights to drive growth, transformation, and innovation across industries.
In Insights for Growth, speakers share practical frameworks, cultural shifts, and real-world lessons that helped their organizations cut through noise, engage customers differently, and unlock meaningful results.
Watch the full recording to explore how insights can become a catalyst for your next move.
Ashley Daisley
Signal vs. Noise: How Leaders Cut Through Trend Chaos
A practical framework for distinguishing meaningful consumer insights from distracting trends, featuring the CAMP model used by Tide North America’s Front-End Innovation team.
Robyn Bolton
How Insights-Driven Culture Change Delivered 4x Growth
A case study in using customer insight and cultural transformation to accelerate growth goals in a constrained, high-pressure environment.
Claire Miller
No Big Budget, No Problem: Scaling a $100M Idea
How curiosity, direct conversations, and rapid learning helped launch and scale a rideshare-for-kids business with purpose and speed.
Enjoyed this session?
Stay connected to future conversations, case studies, and alumni-led learning opportunities.
Recorded Webinar, Insights & Analytics Forum: Pete Blackshaw | The Rise of the AI Answer Economy: Insights to Prepare for What's Next
Published January 22, 2026 by Elsie Gallegos in
- Wednesday, January 21st
- 12:00 p.m. – 1:30 p.m. ET
- Format: 60 min. presentation, 30 min. optional networking
Join P&G alum and two-time startup founder Pete Blackshaw as he shares his latest thinking on The Rise of the AI Answer Economy and its critical impact on consumer behavior. This session will provide key consumer insights and suggested actions based on recent examples, giving you the understanding you need to prepare for the future. Learn more and join us on January 21st!
Pete Blackshaw- Founder & CEO of BrandRank.AI
Pete Blackshaw is the Founder and CEO of BrandRank.AI, a Cincinnati-based startup and SaaS platform and service that helps brands measure, protect, and grow trust through the power of AI-driven search and discovery. Pete recently served as CEO of Cintrifuse, a startup catalyst, incubator, and venture fund. Previously, Pete was the Global Head of Digital at Nestlé, Switzerland, the world’s largest food company. He also served as CMO at NM Incite, a Nielsen and McKinsey joint venture, and started his career in brand management at Procter & Gamble, where he co-founded the first “Interactive Marketing” team and later launched PlanetFeedback.com. Pete is the author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000 (Doubleday). He holds an MBA from Harvard and a Bachelor’s from UC Santa Cruz.
IRecorded Webinar, Insights & Analytics Forum: Mitch Barns:The Shifting Roles of Analytics & Insights
Published October 9, 2025 by Elsie Gallegos in
Join P&G alum Mitch Barns—former CEO of Nielsen and board member across seven research firms (42 cumulative years)—for a candid talk on how analytics and human insights are evolving. Mitch will share practical lessons from the front lines of measurement and data strategy: what’s shifting, what still works, and how leaders can turn insight into impact.
Insights & Analytics Forum – Share Your Growth Story!
Published August 25, 2025 by pgalums in
Deadline Extended: October 15
Do you have a great growth story to tell, to help or inspire others (and potentially build your/your team’s brand)?
We’re planning a webinar on “Insights for Growth” to showcase the power of insights. We’ll feature several alum who currently or previously worked in Insights for ~10 minute case studies. Submissions are due October 15th; the event will be scheduled this winter. Submit your interest on our google form here!
Questions? Contact Jeff Adler at JAdler@AdlerSolutionsLLC.com
Save the Date: I&A Webinar – October 7, 11:30 ET
Join Mitch Barns, former Nielsen CEO, who has served on 7 research firm boards (42 cumulative years!), as he shares his journey and lessons in human insights, measurement, and data analytics.
Details coming soon.
Insights & Analytics Forum: Advanced Insights AI Capabilities (Part 2)
Published May 15, 2025 by Elsie Gallegos in
Take your AI knowledge further with an exploration of cutting-edge applications like synthetic data, digital twins, market simulations, and agentic research models. This session with Yogesh will introduce you to powerful capabilities reshaping the future of insights, offering both context and inspiration for deeper learning in how technology is transforming data collection, analytics and communication of insights.
You can download the Advanced-Insights-AI-Capabilities presentation here.
Yogesh Chavda’s 25+ years as a marketing executive are highlighted by pivotal roles and impactful initiatives at organizations that dominate their field and have left a cultural impact. In addition to stints at Spotify, Pinterest, Amway, Kimberly Clark, and WS Audiology, Yogesh’s background includes a 16-year run at Procter & Gamble, where he held various senior-level positions across 6 countries.
Yogesh is the Director of the Center for Marketing Solutions at the University of South Carolina’s Darla Moore School of Business, renowned for its international business program. Besides leading the Marketing Center, he is a Lecturer on Strategic Marketing, Applications of Insights, and AI in Marketing for Seniors and MBA students.
He’s also the founder of Y2S Consulting, where he’s brought his passion for empowering and facilitating content on brands impacted by stigma and applications of AI in Marketing. Some of his clients have included Apple, Whirlpool, 3M, Parallel, Margaritaville, Lowe’s, Foster Grant, and Mars.
Yogesh also writes about AI in Marketing, in his weekly newsletter – In Search of Normal on LinkedIn. And, he hosts a Podcast called the Next Frontier In Insights where he interviews thought leaders and innovators at the forefront of Marketing.
Register below for the Advanced Insights AI Capabilities
Wednesday, May 14th, 11:00 AM – 12:30 PM EST
60 min. presentation, 30 min. Q&A
Insights & Analytics Forum Recorded Webinar: Introduction to Insights AI Transformation
Published April 29, 2025 by Marina Anderson in
Join P&G Alumni Lauren Morgenstein Schiavone and Kristi Zuhlke and get grounded in the fundamentals of AI for insights work—from how large language models function to real-world use cases that spark transformation.
This session provides both practical tools and a strategic model to help teams confidently take the first steps toward integrating AI into workflows.
You can download the presentations here (and the video is at the bottom of the page)
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Kristi Zuhlke – Intro of Generative AI for P&G Alumni Network – Part 1
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Lauren Schiavone P&G AI Trainingv2 – Part 1
Meet our Speakers:
Lauren Morgenstein Schiavone
Founder & Lead Consultant at Wonder Consulting
- Lauren is a proud P&G alum, is the founder of Wonder Consulting, an AI-focused consultancy that helps leaders thrive in an AI-driven future. Her mission is to demystify AI by translating complex concepts into actionable strategies and using its potential to accelerate business growth.
Kristi Zuhlke
CEO, Kristi Zuhlke LLC
- Kristi is a 3x tech founder with two exits. She consults on generative AI and how to apply this technology to organizations. Her clients span industries including Market Research Suppliers, Fortune 1000 companies, and even the city of Amarillo, Texas.
Insights & Analytics Forum Recorded Webinar: Consumer Centricity for Growth: Now and Next
Published March 6, 2025 by Marina Anderson in
Join Kirti Singh as he shares valuable insights on P&G’s strategies for driving market growth with the consumer at the core, and the transformational changes in the organization to help make it happen.
He’ll discuss the evolution of the industry, its future direction, and the critical role of integration between Insights and Analytics to better understand and serve consumers.
Meet Kirti Singh
Kirti Singh leads P&G’s global Consumer Market Knowledge (CMK) organization, Analytics and Insights and Global Media group in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights— and transform them into actionable outputs that drive growth of P&G’s global product portfolio.
Under Kirti’s leadership, CMK has become an invaluable partner in shaping the direction of the Company’s ten product categories to grow brands, guide strategies and portfolio choices, and design in-market executions.
Since joining P&G in 1993 as a CMK manager in India, Kirti has held numerous leadership positions across P&G businesses, including Beauty Care, Feminine Care, Health Care and Grooming.
He has worked across many geographies including India, China, Singapore and the U.S.
Outside of P&G, Kirti lends his expertise to academia and the public sector to foster development in the areas of consumer insights and research.
Insights & Analytics Forum Recorded Webinar: Building Mutually Beneficial Connections in I&A for Long-Term Success
Published January 30, 2025 by Elsie Gallegos in
Join Kendra Speed, Global Director of Consumer Market Research at LinkedIn, as she discusses how to build relationships for career and business growth in the Insights & Analytics industry. She will share perspective not only on how to leverage LinkedIn beyond the tactics of connections, but also on how to grow your credibility in the space.
Special Opportunity: Main Presentation 11:00 to 11:45 ET – Stay afterwards from 11:45 to 12:30 ET for discussion, networking, and to upgrade your personal connections!
About Kendra: Marketing and strategy leader Kendra Speed excels in steering executive teams toward disruptive innovation. Kendra’s collaborations with BET and P&G resulted in groundbreaking insights that fueled the Black Men Love campaign. She played a pivotal role in the foundational understanding that undergirds the national CROWN Act. She has ignited over $2 billion in product and marketing pipelines for brands like Dropbox, Toyota, Olay, and JM Smucker. Currently global director of consumer insights at LinkedIn, she oversees a global team focused on consumer understanding for LinkedIn Flagship and Premium, Brand, Equity, Trust and Belonging.
Insights & Analytics Forum Recorded Webinar: Successful Transitions in an Era of Transformation
Published October 23, 2024 by Elsie Gallegos in
- Kim Dedeker —Kim has a passion for the market research industry and its reinvention as demonstrated over the last 40 years on both supplier and client side of market research. She has maintained a forward-focused commitment to delivering business and an unwavering dedication to mentoring top talent.
- Dawn Haviland — Dawn has a successful 25-year career in transforming data and analytics across varied industries of CPG, entertainment and financial businesses. She is an inspirational and innovative leader bringing efficiency, effectiveness and productivity to her organizations.
- Autumn McDonald — Autumn has a multi-faceted career as a Market Research executive and maven, Minority business owner, Sociocultural Anthropologist, Adjunct Faculty, and Board Member. Her recently published Forbes article discusses blending market research and anthropology to bring greater human-centricity insights and depth of understanding.
- Jessica Hall (Moderator) —Jessica has more than 30 years’ experience in the brand development, markets, consumer insights and analytics. Known as a transparent communicator and authentic leader, she uses the mantra “do different things or do things differently” to guide her approach to strategic planning, leadership, and client service.